Air China's in-flight magazine is called Wings of China. When it comes to in-flight magazines I'll pick one up, flick through it, screw my face up and shove it back in its holder before the plane starts to taxi. Still, it's become part of my flying ritual, along with wobbling the laminated safety card and seeing how close to my belly the tray table extends.
Wings of China kept my attention for longer than usual.
Inside, it has a feature about what it's like holidaying around the world. How the locals do it, that kind of thing. The thing is, many of the pictures and their captions don't seem to quite fit. It made for amusing reading.
|"Christmas is the most important holiday in a year, a time for celebration."|
Christmas in the UK is, apparently, a time to dress as santa and run a race. Tradition and that.
|"Germans have 24 days of paid leave entitlements each year."|
You know that moment when you remember your national paid leave entitlements? When you throw all your important papers in the air and just get all loose? Come on, we all do it.
|"Labor Day is a good opportunity to buy stationery."|
Canadians, it seems, have a designated day for buying discounted lever-arch folders.
|"The French have an easy environment to work in."|
I'm applying for a job in France.
Absurdism is memorable. Inspirational magazines take note.